Ten years bringing user needs and business goals through design with demanding teams, from discovery to delivery.
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01
Problem framing
Aligning stakeholders on goals and constraints, assess tech feasibility, reframing vague requests into sharp design questions.
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02
Generative research
Surfacing unexpected needs by interviewing and observing, then turning findings into patterns the team can act on.
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03
Rapid prototyping
Creating quick, tangible prototypes tested with real people: cheap experiments to kill weak ideas and sharpen the strong ones.
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04
AI augmented design
Synthetising research, generating variations, prototyping in hours. A fast collaborator, not a replacement for judgment.
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05
System thinking
Designing components and patterns to accelerate delivery, keep products coherent, scalable and quick to evolve.
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06
Continuous delivery
Embedded through build and release, shipping in small increments, measuring real usage and refining once live and measured.